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Build a Photography Business That Finally Pays You What You’re Worth.
Clarity in Focus helps portrait photographers understand the business side of their work—pricing, marketing, and systems—so they can run studios that support real life, not burnout.
Led by photography business educator Clare Troutman, Clarity in Focus offers practical education and clear strategy for photographers who want confidence, clarity, and a business that actually works.
Meet Clare
I'm Clare Troutman, and I spent 13 years running a portrait photography studio.
I know what it's like to book back-to-back sessions and still wonder if you can pay rent. I know the panic of zero inquiries for three weeks straight. And I know exactly how to fix both problems—because I did.
Now I help photographers (especially those under 3 years in business) stop undercharging, start booking consistently, and build a business that doesn't require 60-hour weeks.
I teach the business fundamentals that actually matter: pricing that covers your costs, marketing that doesn't drain your soul, and systems that run your business so you don't have to.
How We Turn Confusion
into Confidence
Our photography business training helps portrait photographers book clients consistently, price with confidence, and build a profitable business without burnout.
01
Photography Business Education for Creatives
Business training designed for photographers, not MBAs. Learn pricing, client workflows, and marketing using real photography scenarios you'll actually use.
02
Profitable
Pricing
Strategies
Calculate your real costs, set prices that cover your time and expenses, and handle price objections without losing the booking or your profit margin.
03
Simple Marketing for Portrait Photographers
Get found on Google, attract ideal clients with strategic content, and maintain your marketing in under 5 hours a week—no ads required.
04
Photography Business Tools & Templates
Pricing calculators, client email templates, and session checklists that save time and prevent costly mistakes in your photography business.
05
Identify Your Business Bottlenecks
Pinpoint exactly what's keeping you underpaid or overworked—whether it's pricing, SEO, workflow, or time management—then fix it fast.
06
Streamlined Business Systems
Build automated systems and efficient workflows so your photography business runs smoothly without weekend work or constant decision fatigue.
Ready to See Your Real Value?
Don't let another potential client slip away. Download the guide and discover what makes you worth booking.
